A website may publish excellent content and still struggle to attract backlinks. The problem is often not the content itself. The people capable of linking to it may simply never discover it. An industry editor may already be updating an…
A website can publish excellent content, optimise its pages carefully and fix every obvious technical SEO problem while still struggling to compete for difficult search terms. The missing element is often authority. Other websites ranking for the same keywords may…
A competitor may rank above a business even when its content is not dramatically better. One of the reasons can be backlinks. Perhaps several respected industry publications link to the competitor. Maybe it has been included in resource pages, comparison…
Finding websites that could link to you is easy. Finding the right websites, identifying the correct person, contacting them without sounding automated, managing follow-ups and then checking whether the backlink stays live is considerably more difficult. That is why professional…
Backlinks are easy to count. Knowing which backlinks are actually worth having is the difficult part. A website might have 10,000 backlinks and still struggle to rank, while another site with a few hundred relevant links from trusted publishers performs…
Backlink monitoring tools help website owners, SEO professionals and agencies understand what is happening to the links pointing towards their websites. A backlink that looked valuable six months ago may have disappeared, changed destination, become nofollow, moved to a redirected…